Film Trailer Deconstruction

Friday the 13th
This trailer emphasises clearly what is needed in a trailer of a horror film and how to persuade the people who are interested in films of this nature to watch the whole movie.
During the start of the trailer, there is a background voice immediately giving a warning to the audience about what had already happened at the the lake "Did you know a young boy drowned here? He was my son...and today, is his birthday". This immediately leaves the audience in suspense, until the loud sound of the truck strikes the audience out of their slumber.
It then continues with different angles of different locations which could give clues about where the main action of the movie is going to take place. The shots then fade which indicates a peaceful opening. This is a good tactic for a start of a horror film because the audience will not know when something will spring out and surprise them.
There are then a series of mid-shots which show some of the characters in the car on the way to their location. It shows a relaxed attitude from the characters and they have no idea of what is going to happen to them in the future, unlike the audience who are keenly and patiently waiting for when the change of emotion and reaction would eventually happen.
After the woman on the board falls off her board when being pulled by the boat, there is a huge pause with a black screen for about three seconds which immediately symbolises to the audience that something is wrong and that this is where the trailer shows the start of the 'horror' element. The music up to this point symbolises peace and enjoyment. As soon as the woman falls off the board, the music grinds to a halt and the audience immediately sit up and take notice of this. The low angle shot of the woman in the water is extremely effective because the camera looks like something is in the water and because of the sudden stop of background music, the audience will find this quite mysterious. There is a lot of low key beats after this point which puts the audience on the edge of their seat, which is where they see the man on the side of the lake, which the audience will know is one of the 'badder characters' by the character's expression of 'oh my god!'. For the rest of the trailer, they mostly use sound effects to create tension and fear for the watching audience.
After this sudden hairrasing moment, the trailer continues by going more in-depth and explaining to the audience what just happened. The characters go around after the woman is reported missing and are told that she is dead. After this, there is another big pause. These moments symbolise the most important and key moments in the film trailer and they are supposed to affect the audience.
The trailer hasn't really properly exploded into life until after the pause, where it shows people screaming which is definitely the catalyst for the main sections of horror throughout the film. There are then a lot of successive close-up angle shots which are effective expecially from now on because the characters are now showing that they are scared and afraid of what is going on around them. The pace of the trailer suddendly picks up as well after this point with an average of two seconds per shot and this builds up the tension as well as the music's pitch going higher and higher with the audience getting more on the edge of their seats and waiting for the moment that something is going to suddendly break out and scare them. The moment that this happens is when one of the characters opens a curtain and the bad character is seen lurking behind her. After this, they use sound effects and the character's voices to create the tension and fear. They then use the title in a very offensive way to help to capture strong emotion out of the characters. For every number, something terrifying happens and the use of special effects with the numbers helped to bring an extra dimension. The pace of it then increases even further with pictures and actions that jump out of the screen one after another until the very end where the screams and shouting suddendly comes to an abrupt halt. The line that was said at the start is then repeated at the end as the narrator says '"Did you know a young boy drowned here? He was my son...and today, is his birthday".