Target Audience

As we have now decided to do an action film genre, we feel that through research of other films of this genre that the target audience that we should aim to reach would be teenagers and young adults. As it is 'action', the younger generation would mostly be more interested in a higher octane and action filled sort of film, but not too young as there are violent scenes throughout with shooting scenes and drug exchanges. This is why we feel that this target audience is definitely right for us. We are planning to interview some of our target audience to see if we were right in aiming at this audience. We are confident when asking the average teenager, they will want to watch our trailer and even though we feel we can possibly reach other audiences, we feel that teenagers and young adults will be the strongest majority for us.

In terms of gender, we are aiming towards the male category because of certain scenes we are aiming to create. Explosions, chases and a strong male presence is to be included in our film trailer and we feel that these elements will respond to a male audience instead of female. The fast pace and suspense that we aim to create will also attract a male orientated audience over a female one.
We imagine our target audience in particular to be between the ages of 14-21. This type of age group is what we feel would enjoy this type of film genre as it action-filled, exciting and tense, which is what this age group through research and questioning, enjoys to see in a film.